HAVE YOU EVER HAD THE SUSPICION THAT SOMEBODY, A COMPETITOR MAYBE, IS CLICKING YOUR ADS WITHOUT ANY INTENTION OF BUYING YOUR PRODUCT OR SERVICE?
The leading search engines take steps to detect click fraud but they can't always detect the kind of sustained spurious clicking or click abuse that NM Studio has been designed to uncover. For instance, a "spam clicker" could come back to any one of your ads at different times of the day and different days of the week and escape detection. This kind of activity is defined as "normal user behavior" by the search engine but it could be costing you a large slice of your advertising budget every month!
NM Studio gives you the power to track return visitors to your site and alerts you immediately if there is suspicion that your site may be under attack.
-Real time reporting of each click-through
-E-mail alerts when sustained repeat clicks are detected
-Three levels of alert - you decide the rules
-Optional visitor alerts, or monitor discretely
-Color coded reports highlight repeat visitor activity
NM Studio's optional return visitor alerts remind the innocent repeat clicker to add your site to favorites- as well as alerting those visitors with less innocent intent that their activity is being monitored.
NM Studio is compatible with Google Analytics and other visitor metrics software and NM Studio's detailed reports can provide essential evidence when reporting alleged click abuse to a search engine or Internet service provider.
NM Studio shows you:
-The Search Engine or other site where your ad appeared
-The location of the person who clicked your ad, and
-The actual search term your visitor used
By knowing where your clicks are coming from you can build a picture of which search sites are productive and which sites are not.
When you know exactly what your visitors are searching for, you can improve the wording of your ads and landing pages to make them more relevant or you can exclude irrelevant search terms by defining negative keywords. You may even spot a market trend or opportunity that your current ads are not addressing!
NM Studio tells you the IP address of each visitor. The IP address can reveal the geographic location of the visitor and the name of the organization the IP is registered to - for example, an Internet Service Provider, company, government department, academic institution, etc. So, if you are worried about potential click fraud or other forms of abuse, NM Studio can provide you with the evidence to help combat it.
